The Century of Self

...or "how did S.Freud's ideas of psychoanalysis came to be used in propaganda and advertisement."


These are the 4 episodes from BBC's Documentary Series called "The Century of Self" (wiki it here)


EPISODE 1/4; Happiness Machines (60')





EPISODE 2/4; The Engineering of Consent  (60')





EPISODE 3/4;  There is a Policeman Inside All Our Heads: He Must Be Destroyed  (60')





EPISODE 4/4;  Eight People Sipping Wine in Kettering  (60')





Now, this whole thing reminds me of some other interesting stuff that I'll definitely come back to in more depth but here's a preview;


Annie Leonard's "Story of Stuff" (20'); 



This short animation film has been very criticized for the lack of accuracy on the data it provides but still, I think it's a very well constructed argument on our current consumption desires... what do YOU think???


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